News
Practical growth for nonprofits on a small budget
Plain-English guides to the Google Ad Grant, SEO, and analytics. Written for the people doing the work, not for other marketers.
-
Your Ad Grant is active but spending almost nothing. Here’s why.
Compliant, active, and spending $94 of $10,000. Six reasons Ad Grant accounts go quiet, in the order worth checking them.
-
How to tell if your nonprofit’s analytics have been broken for months
Broken tracking and a quiet quarter look identical. Six checks that tell them apart, and the one where waiting costs you permanently.
-
What a Google Ad Grant can and cannot do
The $10,000 is real. So are the limits. What the Ad Grant actually does, what it will never do, and who cannot have one.
-
The 5% CTR rule, and what actually happens when you miss it
Two consecutive months below 5% deactivates your Ad Grant. Here is what the rule actually measures, and the fastest way back above it.
Reading is good. Free money is better.
Start with a free diagnostic audit of your Ad Grant, SEO, and analytics. No payment to start, no obligation.